A new survey by Realestate.co.nz suggests that environmentally friendly features, rather than aesthetic aspects, may now be among the top priorities for homebuyers. 1,700 New Zealanders took part in the survey, and the results revealed significant insight into buyer perception of what added value to a home. Realestate.co.nz chief executive Alistair Helm said that “There is a widely held opinion that the aesthetics of a home are what matters most to homebuyers. This survey shows the reality that this perception is changing”. Features that provide a warm and dry home are fast topping the wish-list of homebuyers. The feature judged as most important in the survey was the orientation of the property to the sun, with the next most important feature being a high level of insulation. It is notable that these features surpassed aesthetic features such as third bedroom and off-street parking. The three ‘visible’ features that were most important to the majority of buyers when making enquiries about homes were presence of insulation, heating and levels of dampness. Perhaps most significantly, 88 percent of people surveyed believed that there was the potential for a price premium for properties that could demonstrate performance features such as energy, water and heating efficiency.

Source: National Business Review, 17 July 2012 (AL)


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